In recent years, the metaverse has provided a promising new way of conducting business, offering several benefits to enterprise-level corporations. Emerging virtual worlds allow users to interact with each other in spatial environments, fostering collaboration and operational excellence across geographies, while allowing staff individual control over work-life balance.
Here, we'll explore some of the ways companies can begin to move teams into the metaverse. Based on the experiences and feedback of current Virbela customers, we’ve identified six organization departments that can easily thrive in the metaverse. They are Human Resources, Sales, Marketing, Operations, Finance and Accounting, and Event Planning.
The metaverse can be a useful tool for human resources departments to recruit, train, and engage with employees. Virtual recruitment events can provide access to a wider pool of candidates and attract some of the world’s best talent. That’s because candidates appreciate the ability to maintain work-life balance, determine their own schedules, work in an always-on environment, and still collaborate with teammates as if they were in a physical office.
Once hiring decisions have been made, virtual onboarding programs can help new hires feel more connected to their colleagues and the company. Training sessions can be conducted in the metaverse, allowing employees to learn new skills and information while immersing themselves in a unique company environment. As human resources programs succeed, companies can also move other learning and development programs into the metaverse.
Enterprise companies can also leverage the metaverse for sales departments. For example, DXC Technology, a multinational IT services and consulting company headquartered in Virginia, held a sales kickoff meeting for more than 1,300 participants in Virbela. The event included members of its Europe, Middle East and Africa (EMEA) sales team, plus presenters, partners, and organizers. DXC leveraged the scalability of the metaverse to greatly reduce the typical costs associated with sales team meetings, while including multimedia content, social interaction, and virtual exploration.
As more brands enter the metaverse, marketing is taking its place at the forefront of virtual spaces, leading campaigns and initiatives that can be astounding in their creativity and power to monetize all facets of a brand experience. From a marketing operations perspective, corporations can walk the walk by working in the metaverse and web3 spaces they promote, capitalizing on the ability to collaborate and share ideas. Virtual design sessions can be conducted, allowing team members to work together in a simulated environment. With everyone working together, marketing and creative staff can produce work that aligns with cross-functional company objectives.
Large corporations can use the metaverse to streamline operations and increase efficiency. One of the most powerful examples of operational efficiency in the metaverse comes from eXp Realty, a multi-billion dollar real estate agency with more than 80,000 agents around the globe. eXp is a prime example of the hypergrowth that becomes possible when companies can centralize operations across multiple global regions, reducing cost, while maximizing efficiency. eXp operates entirely in Virbela and has been named a Glassdoor Best Places to Work by its staff for the past six years in a row, showcasing how solid operations and work-life balance can lead to deep staff satisfaction.
Finance and Accounting
The metaverse makes it easy to bring finance teams into a centralized office where everyone can work together. Virtual workspaces are a great fit for departments that work largely asynchronously, via shared documents and multiple platforms, like finance and account teams do.
In Virbela, there are a number of useful tools for finance and accounting departments. Presentation tools like web boards, sticky notes and pointers let team leaders connect staff across objectives. Boardrooms, auditoriums and configurable offices allow these teams to maintain the feel of a typical professional environment, too.
Just as marketing activations are increasingly held in the metaverse, events of all kinds are making it into virtual reality. Event planners are moving their operations into virtual worlds, where they can meet clients and plan parties, events, shows, and expos on location.
Enterprises can use the metaverse for special events, conferences, and trade shows. Virtual events can provide a platform for businesses to connect with customers, partners, and industry leaders. For instance, The Economist Events held its Metaverse Summit in Virbela for the second year in a row, bringing together more than 100 global speakers across more than 60 sessions.
Virtual trade shows can also provide a platform for businesses to showcase their products and services to a wider audience. As these uses become more commonplace, the use of the metaverse for planning and designing will follow.